About Me

Armen Hakobyan

Creative Developer & UX‑Focused AI Designer

I’m a creative technologist with over 18 years of experience shaping digital products at the intersection of technology, creativity and strategy. I’ve worked as a bridge between designers, software engineers and project managers ‑ turning abstract ideas into tangible experiences across UX design, CRM management, CMS, LMS, SaaS apps and modern web platform development.

Beyond hands‑on development, I am constantly exploring emerging design movements, experimenting with AI tools for coding, digital marketing and storytelling / creative content creation, building multi‑agent AI systems ‑ all while studying UX patterns that shape AI and human interactions to craft emotionally resonant digital experiences.

18+

Years Experience

20+

Projects Completed

15+

Happy Clients

Education

Learning & craft

University Degrees

MA Graphic Design

Florence Design Academy
MA Industrial Design

Florence Design Academy
BSc Computing & Information Systems

Richmond, The American International University in London

Short Courses

Film & Video Production – Level 2

Richmond & Hillcroft College
Web Accessibility Fundamentals

The Web Design Academy
Life Drawing for Animators

Central Saint Martins

Career History

A track record across 18+ years

Technical CRM Manager

Jaja Finance

Sep 2025 – Apr 2026 · London, UK
Production Assistant & Graphic Designer

Atlantis Print

May 2025 – Sep 2025
UX Designer & Full‑Stack Developer

Schoolmix

Apr 2023 – Mar 2025 · London · Hybrid
Technical Lead

Sporting Group

Mar 2022 – Mar 2023 · London
Senior Software Engineer & UX Designer

Cambridge Quantum

Feb 2021 – Mar 2022 · Cambridge
Senior Developer, UX & UI Designer

Independent Age

Nov 2018 – Jan 2021 · London
Senior Front‑End Developer

Flixmedia

Aug 2018 – Nov 2018 · London
Front‑End (React) Developer & UX

Save Water Save Money

Sep 2017 – Aug 2018 · London
Senior Front‑End Developer

Nelson Croom

Jan 2017 – Aug 2017 · London
Senior Front‑End Developer

Intelligent Data Systems

Jun 2016 – Dec 2016 · London
UX & UI Designer and Senior Developer

MBA and Company

Jan 2016 – Jun 2016 · London
Senior Front‑End Engineer

Mimecast

Jul 2015 – Jan 2016 · London
Technical Architect for HSBC

Capgemini

Jan 2015 – Jun 2015 · London
UX Designer & Information Architect

Vermilion Software

Mar 2014 – Dec 2014 · London
Senior Front‑End Developer & UI Designer

Tryzens

Dec 2013 – Mar 2014 · London
User Experience Designer

Kurtosys Systems

Apr 2013 – Dec 2013 · London
Technical Lead

Gala Coral Group

Oct 2012 – Mar 2013 · Woking, UK
Head of Digital

Europearls

Sep 2011 – Sep 2012 · London
Web & UX Designer

Sportingbet

Jun 2011 – Aug 2011 · London
Digital Manager

IBP Media

Sep 2010 – Jun 2011 · London
Lecturer, Web Design & Development

American University of Armenia

Feb 2009 – Mar 2011 · Yerevan
Information Architect, Web Designer & Developer

Inclusion International

Feb 2010 – Jul 2010 · London
Web Designer & Information Architect

London Research International

Jul 2009 – Feb 2010 · London

Hobbies & Other Interests

The spark that ignited my hobby of AI‑driven storytelling

When Adobe rolled out its AI-powered creative suite in 2025, I decided to test Photoshop's generative engine by prompting it to invent a humorous, dramatic poster concept aimed at children. After a few rounds of prompt tuning, it produced an image that genuinely surprised me ‑ not just in quality, but in how quickly it sparked a story in my mind. The more I studied it, the more it felt like a tiny, AI-born narrative, so I added it to my site as a small showcase of how human imagination and machine creativity can collide.

That first experiment sparked a much wider passion. It drew me into AI-assisted filmmaking and storytelling, and from there into using AI for automation, coding, and even creating songs and games. I've reworked children's stories into audiobook-style tales narrated by AI voices, composed music with Python and Hugging Face libraries, and ‑ while working as a CRM manager and building on my earlier SEO experience ‑ started exploring GEO. Today I lead AI-integration workstreams that bring organisational efficiencies through AI-assisted coding and development, and by optimising websites for LLMs.

Filmmaking

Filmmaking is another hobby I love. This short film is where it all started ‑ my very first project, and the one that got me hooked on telling stories on screen. Below are the storyboard frames I drew to plan it out, followed by the finished movie.